The Ministry of Economy, Science and Digital Agenda, through Extremadura Avante, organizes the group participation of Extremaduran companies in Meat Attraction 2022 as exhibitors of fresh meat; hams, sausages and other processed meats; sauces and condiments such as paprika or others similar; machinery and equipment for the meat industry, as well as technologies applied to livestock farming.
In total, thirteen companies will exhibit their products and services until tomorrow, March 10, in Madrid, to enhance the image of the sector at a national and international level.
International fair for the meat sector
Meat Attraction is a fundamental sectoral instrument for the development, promotion and growth of the meat industrial fabric, having in its roadmap to turn Spain “into the main hub for the marketing of meat products internationally.”
There are three days of “intense” B2B commercial relations with the meat sector, in which visitor profiles will meet for each exhibition area: product area – responsible for domestic and international retail purchases, responsible for food industry purchases, horeca channel, retailers and importers meat product-, as well as the auxiliary industry area -industry managers in the area of production and quality, engineering, plant and maintenance, research and laboratory, retailers and horeca-.
The fair, through the International Guest Program, has attracted regular clients or new potential clients to Madrid for all direct exhibiting companies. Added to this are the B2B – B2MEAT sessions, which will be held by product categories and buyer profile.
In addition, actions determined by the demand channels (distribution, traders, importers and retail, communities, the specialist retail channel, and the restaurant sector) are being carried out.
Likewise, Meat Attraction brings together the entire meat community 365 days a year through the Meat Attraction Live Connect platform; a digital platform that enhances and complements the in-person event with new functionalities, reinforcing each other.
Innovation, they report in a press release, is one of the fundamental axes at Meat Attraction to value all innovation and sectoral developments as one of the pillars of a modern industry adapted to new consumer profiles.
Thus, Innovation Hub is the space that will bring together all the exhibitors’ news and products to promote them and give them maximum visibility.
Likewise, in the Innovation Hub Awards, all companies participating in the Innovation Hub will be able to present their product to these awards, which will recognize and value the R&D&i effort of the meat sector as a whole, and of each company in particular. . The jury will take into consideration the criteria of innovation, sustainability and applied technology for its evaluation.